For 'SHOP Bne City', a three-day shopping event featuring over 70 exclusive Brisbane City retail offers, a full suite of marketing assets was created using agency-supplied campaign branding and photography.
Deliverables included a 20-page A5 printed booklet, trifold brochure, large-scale billboard signage, DJ booth decal, digital invitation, and a custom Queen Street Mall gift card. A custom map illustration was also developed, highlighting key activation points such as the Queen Street Mall Departure Lounge, City Sounds music stage, and Gordon’s Sicilian Lemon Gin Bar.
